PRIVACY POLICY

Last Updated: June 2026

DW Aesthetics Ltd is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, purchase products, submit consultation forms, subscribe to marketing communications or otherwise interact with us.

DATA CONTROLLER

DW Aesthetics Ltd

Peterborough
Cambridgeshire

Company Registration Number: 09737911

Email: info@dwaesthetics.com

For the purposes of UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, DW Aesthetics Ltd is the Data Controller of your personal data.

INFORMATION WE COLLECT

We may collect the following personal information:

• Name
• Billing and delivery address
• Email address
• Telephone number
• Order history
• Payment information
• Product preferences
• Consultation information voluntarily provided by you
• Marketing preferences
• Website usage information
• IP address and device information

Payment card details are processed securely through our payment providers and are not stored by DW Aesthetics.

HOW WE USE YOUR INFORMATION

We use your personal information to:

• Process and fulfil orders
• Deliver products and services
• Respond to enquiries and customer service requests
• Manage customer accounts
• Provide skincare consultations
• Recommend suitable products
• Send order confirmations and service communications
• Send marketing communications where consent has been provided
• Improve our website, products and services
• Prevent fraud and protect our business
• Comply with legal and regulatory obligations

LEGAL BASIS FOR PROCESSING

Under UK GDPR, we process personal data on one or more of the following legal bases:

Contractual Necessity
To fulfil orders, process payments and provide products and services.

Legitimate Interests
To improve our business, customer experience, fraud prevention and website functionality.

Legal Obligation
To comply with tax, accounting and legal requirements.

Consent
For email marketing, SMS marketing and certain consultation activities where consent is required.

You may withdraw your consent at any time.

MARKETING COMMUNICATIONS

Where you have provided consent, we may send you information about:

• New products
• Promotions
• Discounts
• News and updates
• Educational skincare content

You may unsubscribe at any time by:

• Clicking the unsubscribe link in marketing emails
• Contacting us directly at info@dwaesthetics.com

Unsubscribing from marketing communications will not affect service-related emails regarding your orders.

SKINCARE CONSULTATIONS

Where you voluntarily provide information regarding your skin concerns, skincare routine, photographs or consultation details, this information will be used solely for the purpose of assessing product suitability and providing recommendations.

Consultation information will be treated confidentially and only accessed by authorised personnel.

SHARING YOUR INFORMATION

We may share personal data with trusted third parties including:

• Payment providers
• Courier and delivery companies
• Website hosting providers
• Email marketing providers
• Analytics providers
• Professional advisers where required

We only share information necessary for the services being provided.

We do not sell customer personal information.

KLARNA

To offer Klarna payment options, certain personal information including contact and order details may be shared with Klarna during checkout.

Klarna processes your information in accordance with its own privacy policy and applicable data protection laws.

COOKIES AND WEBSITE ANALYTICS

Our website uses cookies and similar technologies to:

• Improve website performance
• Remember user preferences
• Analyse website traffic
• Deliver personalised advertising

You may manage cookie preferences through your browser settings.

For more information, please refer to our Cookie Policy.

DATA RETENTION

We retain personal information only for as long as necessary for the purposes for which it was collected.

This may include retaining information to:

• Comply with legal obligations
• Resolve disputes
• Enforce agreements
• Maintain business records

Order and transaction records may be retained for up to 7 years to satisfy accounting and tax requirements.

YOUR RIGHTS

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Restrict processing
• Object to processing
• Withdraw consent
• Request data portability
• Lodge a complaint with the Information Commissioner's Office (ICO)

Requests can be submitted by contacting us at info@dwaesthetics.com.

DATA SECURITY

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

Whilst we strive to protect your information, no internet transmission can be guaranteed to be completely secure.

THIRD-PARTY WEBSITES

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time.

Any updates will be published on this page and become effective immediately upon publication.

CONTACT US

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

DW Aesthetics Ltd

Email: info@dwaesthetics.com

If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at:

https://ico.org.uk